12 Comments
User's avatar
Jay Allen Ford's avatar

That flash fiction piece at the end is a masterpiece of an analogy! The image of flipping the sign to OPEN and dusting shelves while no one enters captures the quiet heartbreak of the discovery bottleneck. Reframing a launch from a frantic one-week event into a long-term strategy to build a doorway for readers is the perspective shift new authors need.

Author Gold's avatar

Jay, thank you so much for your thoughtful comment and reaction to my story. I’m a children’s book author, and as much as I love reading all kinds of works, this was indeed my first flashfiction! I am so thrilled that this landed so well. Thank you!

Jay Allen Ford's avatar

Your first flash fiction? I never would have guessed. It works because the story lets us feel the loneliness of an undiscovered book before naming the business problem. That emotional clarity is why the analogy lands so powerfully. I sincerely hope it won’t be your last!

Author Gold's avatar

Aw, thanks. I have been thinking to do more when it makes sense, the way this one made sense, with the article.

Jay Allen Ford's avatar

That’s exactly the right instinct—use the form when the idea naturally asks to become a story. This one felt essential to the article rather than added for effect, which is why it worked so well.

Cheryl Lemus's avatar

I feel triggered by your flash fiction. I ran my own home decor business, and I must have said the same thing, "No one came," hundreds of times, and heard the same reply, "I didn't know you were here," over and over. Oof, I need a paper bag.

I think it's why I panic when I think about marketing and publishing, even though I don't have an agent yet.

Author Gold's avatar

Oh no! That is certainly not my intention to make you recount your own personal experience. But thank you for putting it out there, because it’s a very valid experience and one that I personally believe is shared by many people who are going into a new business or industry. We often only talk about our successes publicly. But the reality is we all experience many failures throughout our journeys.

💛💛

Cheryl Lemus's avatar

No, I’m so happy you do this. Even though it wasn’t that long ago, there is so much more information out there that I wish had been around then. So thank you for what you do.

Author Gold's avatar

Well, thank you you as well for reading and sharing. That means a lot to me too.

The discoverability pain point is a really big one for authors.

Kevin Chung's avatar

That's one thing about taking advice from people at different stages, most of it won't apply to you. You have to know what to do at different stages of your journey. Thanks for sharing!

Author Gold's avatar

Exactly. Many advice columns miss that important part.

Mark Armstrong's avatar

"Your real goal: You want readers to discover your book for as long as it is for sale."

****************

There it is, in one big challenging nutshell!

Post-launch, you have to keep calm and focused on bringing your book to people's attention, especially your target audience.

I think it's important to stay loose and have some fun with it-- adopting a spirit of play and trying different ideas. And when you read posts and interact with people, always asking yourself: is there a germ of an idea in here somewhere that I can use to promote my book?

Thanks, Jen, loved your flash fiction piece as well. 👍